Then, we come to set up personas.
1.Johan is 45 years old. He is married and has two children. Johan works at a company that manufactures plastic parts for the car industry. He is used to work with different internet platforms as well as mobile platforms. Johan has no fear of using new technology and believes that he is pretty updated and skilled in his field of expertise. He likes to try new systems and is prepared to learn the system even if it takes some time.
2.Lotta is 33 years old. She is single and works as store manager. Her computer skills apart from what is required at work is low because her lack of interest. Computers are a tool, nothing more to Lotta. If she would try a new system, it is necessary that it would be a simple and easy navigated system. The first visual impression is critical since Lotta feel inferior to what she does not know or recognize. She is also in need of some kind of walkthrough from the system.
3.Peter is 18 years old. He has just graduated from high school and is unemployed at the moment. Because of his great amount of free time, Peter surfs the web many hours daily. This makes him very experienced in online systems. He believes that he can single out a good system in a matter of seconds. If he feels that the system is bad designed and has not got enough features he will instantly drop the system.
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